Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#0988ae
#0988ae
hex
#0988aergb
rgb(9, 136, 174)hsl
hsl(194, 90%, 36%)oklch
oklch(0.585 0.111 226.6)Closest name: Ahoy! Blue (#0082a1)Relative luminance 0.2072
Colors that go with #0988ae
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0988ae: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #0988ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #0988ae in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #0988ae, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0988ae: 7 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0988ae: 5 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #0988ae: 15 real palettes, including Discover's brand system and Capital One's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #0988ae: 4 real palettes, including Honda's brand system and Wendy's's brand system, as the supporting colour.
Real palettes that use #0988ae
Tints & shades
Harmonies
Contrast
| #0988ae as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.08:1 | fail | pass | fail | |
Aaon black | 5.14:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0988ae as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#0988ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0988ae
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0988ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0988ae-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md