Color

#0972ae

#0972ae
hex#0972ae
rgbrgb(9, 114, 174)
hslhsl(202, 90%, 36%)
oklchoklch(0.53 0.125 243)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1515

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ae4609

#09ae98 · #091fae

#ae0972 · #72ae09

Split-complementary

Open in tool →

#ae091f · #ae9809

#9809ae · #ae4609 · #1fae09

Contrast

#0972ae as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #075c8d as the text (7.18:1)
Aaon black
4.03:1failpassfail
  • AA: use #0a7bbd as the text (4.58:1)
  • AAA: use #0d9ef2 as the text (7.19:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0972ae as the background.

Brands using this color

Fonts for this mood

#0972ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0972ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0972ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0972ae-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md