Color

#072fe4

#072fe4
hex#072fe4
rgbrgb(7, 47, 228)
hslhsl(229, 94%, 46%)
oklchoklch(0.449 0.265 264.6)
Closest name: Blue Overdose (#0020ef)Relative luminance 0.0768

Colors that go with #072fe4

Charcoal, Crimson and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e4bb07

#079ee4 · #4d07e4

#e4072f · #2fe407

Split-complementary

Open in tool →

#e44d07 · #9ee407

#e4079e · #e4bb07 · #07e44d

Contrast

#072fe4 as textRatioAAAA largeAAAFix
Aaon white
8.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.54:1failfailfail
  • AA: use #4868f9 as the text (4.62:1)
  • AAA: use #7991fb as the text (7.26:1)
  • AA: or shift the background to #bfbfbf (4.5:1)
  • AAA: or shift the background to #ededed (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072fe4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072fe4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072fe4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072fe4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072fe4-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md