Color

#072ce4

#072ce4
hex#072ce4
rgbrgb(7, 44, 228)
hslhsl(230, 94%, 46%)
oklchoklch(0.446 0.267 264.6)
Closest name: Blue Overdose (#0020ef)Relative luminance 0.0745

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e4bf07

#079ae4 · #5107e4

#e4072c · #2ce407

Split-complementary

Open in tool →

#e45107 · #9ae407

#e4079a · #e4bf07 · #07e451

Contrast

#072ce4 as textRatioAAAA largeAAAFix
Aaon white
8.44:1passpasspassPasses AAA — no fix needed.
Aaon black
2.49:1failfailfail
  • AA: use #4866f9 as the text (4.54:1)
  • AAA: use #798ffb as the text (7.13:1)
  • AA: or shift the background to #bfbfbf (4.59:1)
  • AAA: or shift the background to #ebebeb (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072ce4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072ce4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072ce4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072ce4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072ce4-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md