Color

#072cb0

#072cb0
hex#072cb0
rgbrgb(7, 44, 176)
hslhsl(227, 92%, 36%)
oklchoklch(0.385 0.208 264.5)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0498

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b08c07

#0780b0 · #3707b0

#b0072c · #2cb007

Split-complementary

Open in tool →

#b03707 · #80b007

#b00780 · #b08c07 · #07b037

Contrast

#072cb0 as textRatioAAAA largeAAAFix
Aaon white
10.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #4068f7 as the text (4.54:1)
  • AAA: use #7692f9 as the text (7.25:1)
  • AA: or shift the background to #ababab (4.58:1)
  • AAA: or shift the background to #d4d4d4 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072cb0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072cb0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072cb0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072cb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072cb0-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md