Color

#0720df

#0720df
hex#0720df
rgbrgb(7, 32, 223)
hslhsl(233, 94%, 45%)
oklchoklch(0.428 0.27 264.8)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0641

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfc507

#078cdf · #5a07df

#df0720 · #20df07

Split-complementary

Open in tool →

#df5a07 · #8cdf07

#df078c · #dfc507 · #07df5a

Contrast

#0720df as textRatioAAAA largeAAAFix
Aaon white
9.21:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #5265fa as the text (4.6:1)
  • AAA: use #7e8dfb as the text (7.09:1)
  • AA: or shift the background to #b8b8b8 (4.64:1)
  • AAA: or shift the background to #e3e3e3 (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0720df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0720df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0720df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0720df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0720df-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md