Color

#0491dc

#0491dc
hex#0491dc
rgbrgb(4, 145, 220)
hslhsl(201, 96%, 44%)
oklchoklch(0.63 0.151 242.7)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.2544

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dc5004

#04dcbc · #0425dc

#dc0491 · #91dc04

Split-complementary

Open in tool →

#dc0425 · #dcbc04

#bc04dc · #dc5004 · #25dc04

Contrast

#0491dc as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #047ab9 as the text (4.68:1)
  • AAA: use #035c8c as the text (7.21:1)
  • AA: or shift the background to #242424 (4.5:1)
Aaon black
6.09:1passpassfail
  • AAA: use #059ef0 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0491dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0491dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0491dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0491dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0491dc-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md