Color

#0393bf

#0393bf
hex#0393bf
rgbrgb(3, 147, 191)
hslhsl(194, 97%, 38%)
oklchoklch(0.62 0.121 228.3)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2465

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf2f03

#03bf8d · #0335bf

#bf0393 · #93bf03

Split-complementary

Open in tool →

#bf0335 · #bf8d03

#8d03bf · #bf2f03 · #35bf03

Contrast

#0393bf as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #0380a6 as the text (4.52:1)
  • AAA: use #025d79 as the text (7.38:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.93:1passpassfail
  • AAA: use #03a3d3 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0393bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#0393bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0393bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0393bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0393bf-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md