Color

#034d72

#034d72
hex#034d72
rgbrgb(3, 77, 114)
hslhsl(200, 95%, 23%)
oklchoklch(0.4 0.089 239.2)
Closest name: Raging Thunderstorm (#004f63)Relative luminance 0.0654

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#722803

#037260 · #031672

#72034d · #4d7203

Split-complementary

Open in tool →

#720316 · #726003

#600372 · #722803 · #167203

Contrast

#034d72 as textRatioAAAA largeAAAFix
Aaon white
9.1:1passpasspassPasses AAA — no fix needed.
Aaon black
2.31:1failfailfail
  • AA: use #057cb8 as the text (4.58:1)
  • AAA: use #069eea as the text (7.09:1)
  • AA: or shift the background to #b8b8b8 (4.59:1)
  • AAA: or shift the background to #e3e3e3 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #034d72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#034d72 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #034d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #034d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/034d72-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md