Color

#012774

#012774
hex#012774
rgbrgb(1, 39, 116)
hslhsl(220, 98%, 23%)
oklchoklch(0.309 0.138 261.8)
Closest name: Below the Surface (#0a2f7c)Relative luminance 0.0272

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#744e01

#016174 · #140174

#740127 · #277401

Split-complementary

Open in tool →

#741401 · #617401

#740161 · #744e01 · #017414

Contrast

#012774 as textRatioAAAA largeAAAFix
Aaon white
13.6:1passpasspassPasses AAA — no fix needed.
Aaon black
1.54:1failfailfail
  • AA: use #216afd as the text (4.54:1)
  • AAA: use #5d93fd as the text (7.06:1)
  • AA: or shift the background to #969696 (4.6:1)
  • AAA: or shift the background to #bababa (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #012774 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#012774 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #012774
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #012774 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/012774-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md