Color

#010023

#010023
hex#010023
rgbrgb(1, 0, 35)
hslhsl(242, 100%, 7%)
oklchoklch(0.118 0.079 267.8)
Closest name: Midnight (#03012d)Relative luminance 0.0013

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#232400

#001124 · #130024

#240100 · #002401

Split-complementary

Open in tool →

#241300 · #112400

#240011 · #232400 · #002413

Contrast

#010023 as textRatioAAAA largeAAAFix
Aaon white
20.48:1passpasspassPasses AAA — no fix needed.
Aaon black
1.03:1failfailfail
  • AA: use #6661ff as the text (4.72:1)
  • AAA: use #8e8aff as the text (7.23:1)
  • AA: or shift the background to #787878 (4.64:1)
  • AAA: or shift the background to #999999 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #010023 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#010023 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #010023
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #010023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/010023-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md