Color

#0074cc

#0074cc
hex#0074cc
rgbrgb(0, 116, 204)
hslhsl(206, 100%, 40%)
oklchoklch(0.553 0.161 251)
Closest name: Campanula (#3473b7)Relative luminance 0.1685

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cc5800

#00ccbe · #000ecc

#cc0074 · #74cc00

Split-complementary

Open in tool →

#cc000e · #ccbe00

#be00cc · #cc5800 · #0ecc00

Contrast

#0074cc as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #005a9e as the text (7.1:1)
Aaon black
4.37:1failpassfail
  • AA: use #0076d1 as the text (4.51:1)
  • AAA: use #1499ff as the text (7.03:1)
  • AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0074cc as the background.

Brands using this color

Fonts for this mood

#0074cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0074cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0074cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0074cc-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md