Color

#0073a8

#0073a8
hex#0073a8
rgbrgb(0, 115, 168)
hslhsl(199, 100%, 33%)
oklchoklch(0.528 0.119 239)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1509

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a83500

#00a889 · #001fa8

#a80073 · #73a800

Split-complementary

Open in tool →

#a8001f · #a88900

#8900a8 · #a83500 · #1fa800

Contrast

#0073a8 as textRatioAAAA largeAAAFix
Aaon white
5.23:1passpassfail
  • AAA: use #005e8a as the text (7.08:1)
Aaon black
4.02:1failpassfail
  • AA: use #007db8 as the text (4.63:1)
  • AAA: use #00a0eb as the text (7.23:1)
  • AA: or shift the background to #f0f0f0 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0073a8 as the background.

Brands using this color

Fonts for this mood

#0073a8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0073a8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0073a8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0073a8-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md