Color

#0029bd

#0029bd
hex#0029bd
rgbrgb(0, 41, 189)
hslhsl(227, 100%, 37%)
oklchoklch(0.395 0.227 264)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd9400

#0087bd · #3500bd

#bd0029 · #29bd00

Split-complementary

Open in tool →

#bd3500 · #87bd00

#bd0087 · #bd9400 · #00bd35

Contrast

#0029bd as textRatioAAAA largeAAAFix
Aaon white
10.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #3d67ff as the text (4.58:1)
  • AAA: use #708fff as the text (7.06:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0029bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0029bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0029bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0029bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0029bd-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md