Temu

Shop Like a Billionaire

E-commerce / online marketplaceverifiedtemu.com

Temu is an online marketplace launched in the United States in September 2022 by PDD Holdings (the company behind Pinduoduo), selling low-priced goods shipped mostly direct from manufacturers. Its orange wordmark and 'Shop Like a Billionaire' campaign made it one of the most-downloaded shopping apps within a year.

Color

primary

Temu Orange

#fb7701

The wordmark orange. Source: Temu logo SVG (Wikimedia Commons, official artwork): fill #FB7701.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → miuibody → miui

miuimiui

custom

Shop Like a Billionaire

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #fb7701 0%, #d29601 100%)

Worst-case contrast — white 2.58:1 · black 7.70:1 AA

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #c5977e 0%, #b49f7e 100%)

Worst-case contrast — white 2.55:1 · black 8.07:1 AA · ink #000000

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #ff8422 0%, #ed6a00 100%)

Worst-case contrast — white 2.45:1 · black 6.66:1 AA · ink #000000

Voice & Tone

exuberantdeal-drivendirect

Do

+Lead with price and choice.
+Keep the wordmark in Temu orange.

Don't

−Don't use luxury or understated register.
−Don't lowercase the wordmark.

Logo Inventory

favicon

png

mcpConnect your agent to Temu

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/temu-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-temu-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/temu-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-temu-com https://mcp.brandsweets.com/temu-com/mcp

Temu trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →