Mattel

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Pric…

toysverifiedmattel.com

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!

Color

primary

Black

#000000

Primary brand color: CTAs, links, active states.

secondary

Apple Cherry

#ee0024

Secondary brand color.

accent

Sky Blue

#6ad1e2

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → Work Sansbody → Work Sans

Work Sanswork-sans

google

We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Pric…

Weights:: 300, 400, 500, 600, 700, 800

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #000000 0%, #ee0024 100%)

Worst-case contrast — white 4.51:1 AA · black 1.00:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #000000 0%, #a4625c 100%)

Worst-case contrast — white 4.69:1 AA · black 1.00:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Voice & Tone

Logo Inventory

primary

png

mcpConnect your agent to Mattel

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/mattel-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-mattel-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/mattel-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-mattel-com https://mcp.brandsweets.com/mattel-com/mcp