LEGO
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
Color
Primary brand color: CTAs, links, active states.
Secondary brand color.
Accent: highlights and secondary emphasis.
Page and card background.
Body text on surface.
Typography
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
- Weights:
- 400, 600, 700
Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.
Gradient
Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.
linear-gradient(135deg in oklab, #141414 0%, #ffd502 100%)
Worst-case contrast — white 1.42:1 · black 1.14:1
linear-gradient(135deg in oklab, #010101 0%, #837646 100%)
Worst-case contrast — white 4.52:1 AA · black 1.01:1 · ink #ffffff
linear-gradient(180deg in oklch shorter hue, #1d1d1d 0%, #0b0b0b 100%)
Worst-case contrast — white 16.86:1 AA · black 1.07:1 · ink #ffffff
Voice & Tone
Logo Inventory
Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.
https://mcp.brandsweets.com/lego-com/mcp{
"mcpServers": {
"brandsweets-lego-com": {
"type": "http",
"url": "https://mcp.brandsweets.com/lego-com/mcp"
}
}
}claude mcp add --transport http brandsweets-lego-com https://mcp.brandsweets.com/lego-com/mcp