brandsweets

Brand color

Square Secondary

#005ad9
hex#005ad9
rgbrgb(0, 90, 217)
hslhsl(215, 100%, 43%)
oklchoklch(0.507 0.208 260.1)
From Square brand colorsRelative luminance 0.1232
CoolVividTechnicalModern
Open in palette toolCheck contrast

Square Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 4 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
005ad9db8000

#db8000

Analogous

Open in tool →
005ad900c9db1200db

#00c9db · #1200db

Triadic

Open in tool →
005ad9db005b5bdb00

#db005b · #5bdb00

Split-complementary

Open in tool →
005ad9db1200c9db00

#db1200 · #c9db00

Tetradic

Open in tool →
005ad9db00c9db800000db12

#db00c9 · #db8000 · #00db12

Contrast

Square Secondary as textRatioAAAA largeAAAFix
Aaon white
6.06:1passpassfail
  • AAA: use #0051c2 as the text (7.1:1)
Aaon black
3.46:1failpassfail
  • AA: use #006aff as the text (4.51:1)
  • AAA: use #4d97ff as the text (7.19:1)
  • AA: or shift the background to #dedede (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Square Secondary as the background.

Brands using this color

Fonts for this mood

Square Secondary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →
mcpConnect your agent — build around Square Secondary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #005ad9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/005ad9-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md