Guidelines deck

4 boards · page order preserved

sofi-com

fintechsofi.com
SoFi
Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
SoFiCover
01Covercover
Tokens · Color
Color System
Charcoal
primary#212121
50950
AA 16.1
White
surface#FFFFFF
50950
Charcoal
text#212121
50950
AA 16.1
Deep Indigo
accent#1F1645
50950
Blue Ocean
secondary#00A2C7
50950
SoFiColor System
02Color Systemcolor-system
Tokens · Typography
Type Specimen
Aa
Larsseitcustom
Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
Regular400Semibold600Bold700
Aa
TT Normscustom
Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
Regular400Bold700
SoFiType Specimen
03Type Specimentype-specimen
Identity · Marks
Logo Suite
primaryclear 1× logo heightmin 24px · screen
SoFi
light
SoFi
dark
SoFi
brand
favicon
SO
light
SO
dark
SO
brand
monoclear 1× logo heightmin 24px · screen
SoFi
light
SoFi
dark
SoFi
brand
inverseclear 1× logo heightmin 24px · screen
SoFi
light
SoFi
dark
SoFi
brand
Favicon legibilityfavicon · at native px
SO
16px
SO
20px
SO
24px
SoFiLogo Suite
04Logo Suitelogo-suite