← American Express

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesamericanexpress.com

    American Express

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    American ExpressCover
    01Covercover
  2. Tokens · Color

    Color System

    primary
    primary#2E77BC
    AA 20.5
    surface
    surface#FFFFFF
    50950
    text
    text#111111
    50950
    AA 18.9
    accent
    accent#006FCF
    50950
    secondary
    secondary#005DAE
    50950
    American ExpressColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Helvetica Neuesystem

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    Regular400Bold700
    Aa
    Segoe UIsystem

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    Regular400Bold700
    American ExpressType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    American Express
    light
    American Express
    dark
    American Express
    brand
    mark
    AE
    light
    AE
    dark
    AE
    brand
    inverse
    American Express
    light
    American Express
    dark
    American Express
    brand
    mono
    American Express
    light
    American Express
    dark
    American Express
    brand
    Favicon legibilitymark · at native px
    AE
    16px
    AE
    20px
    AE
    24px
    American ExpressLogo Suite
    04Logo Suitelogo-suite