← American Express

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesamericanexpress.com

    American Express

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    American ExpressCover
    01Covercover
  2. Tokens · Color

    Color System

    Blue
    primary#2E77BC
    AA 20.5
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Blue
    accent#006FCF
    50950
    Denim
    secondary#005DAE
    50950
    American ExpressColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Helvetica Neuesystem

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    Regular400Bold700
    Aa
    Segoe UIsystem

    American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

    Regular400Bold700
    American ExpressType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    American Express
    light
    American Express
    dark
    American Express
    brand
    mark
    AE
    light
    AE
    dark
    AE
    brand
    Favicon legibilitymark · at native px
    AE
    16px
    AE
    20px
    AE
    24px
    American ExpressLogo Suite
    04Logo Suitelogo-suite
American Express — Guidelines deck — BrandSweets