# Editorial color palettes Looking for an editorial palette? These 9 are hand-picked — restrained, type-led combinations that let headlines carry the page — each with role tokens, AA-checked text contrast, and a one-line note on why it works. Open one in the palette tool to lock what you like and regenerate the rest. - Page: https://brandsweets.com/palettes/editorial - Count: 9 - Fonts with this mood: https://brandsweets.com/fonts/mood/editorial ## Palettes ### Newsprint - Slug: `newsprint` - Hexes: #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 - Roles: primary #b91c1c, secondary #78716c, accent #d97706, surface #f5f1ea, text #1c1917 - Text on surface: 15.53:1 - Moods: editorial, muted, warm - Why: Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. - Tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 - Colors: https://brandsweets.com/colors/b91c1c, https://brandsweets.com/colors/78716c, https://brandsweets.com/colors/d97706, https://brandsweets.com/colors/f5f1ea, https://brandsweets.com/colors/1c1917 ### Bookshop - Slug: `bookshop` - Hexes: #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 - Roles: primary #7c3a1d, secondary #8a7358, accent #2f5d50, surface #faf6ef, text #2b2118 - Text on surface: 14.62:1 - Moods: editorial, warm, elegant - Why: Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. - Tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 - Colors: https://brandsweets.com/colors/7c3a1d, https://brandsweets.com/colors/8a7358, https://brandsweets.com/colors/2f5d50, https://brandsweets.com/colors/faf6ef, https://brandsweets.com/colors/2b2118 ### Tabloid - Slug: `tabloid` - Hexes: #e11d48, #111111, #facc15, #ffffff - Roles: primary #e11d48, secondary #111111, accent #facc15, surface #ffffff, text #111111 - Text on surface: 18.88:1 - Moods: editorial, bold, vivid - Why: Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. - Tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff - Colors: https://brandsweets.com/colors/e11d48, https://brandsweets.com/colors/111111, https://brandsweets.com/colors/facc15, https://brandsweets.com/colors/ffffff ### Gallery - Slug: `gallery` - Hexes: #171717, #737373, #c2410c, #ffffff - Roles: primary #171717, secondary #737373, accent #c2410c, surface #ffffff, text #171717 - Text on surface: 17.93:1 - Moods: editorial, minimal, light - Why: Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. - Tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff - Colors: https://brandsweets.com/colors/171717, https://brandsweets.com/colors/737373, https://brandsweets.com/colors/c2410c, https://brandsweets.com/colors/ffffff ### Magazine Ochre - Slug: `magazine-ochre` - Hexes: #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 - Roles: primary #b45309, secondary #6b5b45, accent #0f766e, surface #f7f3ec, text #1f1a14 - Text on surface: 15.61:1 - Moods: editorial, warm, muted - Why: Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. - Tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 - Colors: https://brandsweets.com/colors/b45309, https://brandsweets.com/colors/6b5b45, https://brandsweets.com/colors/0f766e, https://brandsweets.com/colors/f7f3ec, https://brandsweets.com/colors/1f1a14 ### Ink & Paper - Slug: `ink-and-paper` - Hexes: #1b1b1b, #6e6e6e, #1e40af, #fcfbf7 - Roles: primary #1b1b1b, secondary #6e6e6e, accent #1e40af, surface #fcfbf7, text #1b1b1b - Text on surface: 16.63:1 - Moods: minimal, editorial, clean - Why: Two greys and one ink-blue link color: the palette of a well-set book page. - Tool: https://brandsweets.com/palettes/new/1b1b1b-6e6e6e-1e40af-fcfbf7 - Colors: https://brandsweets.com/colors/1b1b1b, https://brandsweets.com/colors/6e6e6e, https://brandsweets.com/colors/1e40af, https://brandsweets.com/colors/fcfbf7 ### Darkroom - Slug: `darkroom` - Hexes: #7a4b3a, #b89b72, #3f5a5a, #f3ead8, #2c231c - Roles: primary #7a4b3a, secondary #b89b72, accent #3f5a5a, surface #f3ead8, text #2c231c - Text on surface: 12.88:1 - Moods: vintage, muted, warm, editorial - Why: Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA. - Tool: https://brandsweets.com/palettes/new/7a4b3a-b89b72-3f5a5a-f3ead8-2c231c - Colors: https://brandsweets.com/colors/7a4b3a, https://brandsweets.com/colors/b89b72, https://brandsweets.com/colors/3f5a5a, https://brandsweets.com/colors/f3ead8, https://brandsweets.com/colors/2c231c ### Typewriter - Slug: `typewriter` - Hexes: #2b2b2b, #8a8480, #a33a2f, #f4efe6 - Roles: primary #2b2b2b, secondary #8a8480, accent #a33a2f, surface #f4efe6, text #2b2b2b - Text on surface: 12.36:1 - Moods: vintage, monochrome, editorial, minimal - Why: Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. - Tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 - Colors: https://brandsweets.com/colors/2b2b2b, https://brandsweets.com/colors/8a8480, https://brandsweets.com/colors/a33a2f, https://brandsweets.com/colors/f4efe6 ### Harbour - Slug: `harbour` - Hexes: #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 - Roles: primary #3d5a80, secondary #98c1d9, accent #ee6c4d, surface #f7f9fb, text #293241 - Text on surface: 12.23:1 - Moods: ocean, cool, muted, editorial - Why: Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. - Tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 - Colors: https://brandsweets.com/colors/3d5a80, https://brandsweets.com/colors/98c1d9, https://brandsweets.com/colors/ee6c4d, https://brandsweets.com/colors/f7f9fb, https://brandsweets.com/colors/293241 ## Palette tool Every tool URL is the palette's state: `/palettes/new/----?lock=0,2&style=vibrant`. Hand a link to a human, let them lock and regenerate, and read `lock=` back from the link they return. ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same collection and engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `list_palettes` (e.g. `list_palettes({ mood: "editorial" })`), `suggest_palette` (mood/industry/seed → curated-first, with rationale), `generate_palette`, `analyze_color`, `check_contrast`.