# Wendy's gradient

Gradients derived from Wendy's's published colour tokens (nominative use; no brand assets). Deterministic: the same values are served as `--brand-gradient*` in the brand's brand.css.

- Page: https://brandsweets.com/gradients/brands/wendys-com
- Brand colors: https://brandsweets.com/colors/brands/wendys-com · Brand page: https://brandsweets.com/b/wendys-com
- Palette: primary #dd1438, secondary #b0161f, accents #0077a3
- Source: https://wendys.com (extracted 2026-09-05)

## Brand gradient

ΔE_OK 0.096 < 0.15 between #dd1438 and #b0161f — a 2-stop would read as a flat fill, so this is a tonal ramp of #dd1438.

- CSS: `linear-gradient(135deg in oklch shorter hue, #ff7b7d 0%, #dd1438 50%, #8d0015 100%)`
- Tailwind: `bg-linear-to-br/oklch from-[#ff7b7d] via-[#dd1438] to-[#8d0015]`
- Contrast (worst point): white 2.51:1 fail · black 2.14:1 fail · banding high
- Maker: https://brandsweets.com/gradients/new/v1.ff7b7d-dd1438-8d0015?a=135&in=oklch&hue=shorter

## Hero background

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.17 until the ink passes AA at the worst point (4.61:1).

- CSS: `linear-gradient(135deg in oklch shorter hue, #986968 0%, #6e3231 50%, #320a13 100%)`
- Tailwind: `bg-linear-to-br/oklch from-[#986968] via-[#6e3231] to-[#320a13]`
- Contrast (worst point): white 4.61:1 AA · black 1.19:1 fail · banding high · ink #ffffff
- Maker: https://brandsweets.com/gradients/new/v1.986968-6e3231-320a13?a=135&in=oklch&hue=shorter

## Button / CTA

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.05 so white ink passes AA on the surface and both states (worst 4.58:1).

- CSS: `linear-gradient(180deg in oklch shorter hue, #d90a35 0%, #b90021 100%)`
- Tailwind: `bg-linear-to-b/oklch from-[#d90a35] to-[#b90021]`
- Contrast (worst point): white 5.19:1 AA · black 3.08:1 AA-large · banding high · ink #ffffff
- Maker: https://brandsweets.com/gradients/new/v1.d90a35-b90021?a=180&in=oklch&hue=shorter
- Hover: `linear-gradient(180deg in oklch shorter hue, #e4213e 0%, #c70026 100%)`
- Active: `linear-gradient(180deg in oklch shorter hue, #ce002c 0%, #aa001d 100%)`

## Tonal ramp

- CSS: `linear-gradient(135deg in oklch shorter hue, #ff7b7d 0%, #dd1438 50%, #8d0015 100%)`
- Tailwind: `bg-linear-to-br/oklch from-[#ff7b7d] via-[#dd1438] to-[#8d0015]`
- Contrast (worst point): white 2.51:1 fail · black 2.14:1 fail · banding high
- Maker: https://brandsweets.com/gradients/new/v1.ff7b7d-dd1438-8d0015?a=135&in=oklch&hue=shorter

## Analogous

Partner hue from the analogous rule at the source colour's lightness.

- CSS: `linear-gradient(135deg in oklab, #dd1438 0%, #d21388 100%)`
- Tailwind: `bg-linear-to-br/oklab from-[#dd1438] to-[#d21388]`
- Contrast (worst point): white 4.94:1 AA · black 4.18:1 AA-large · banding high
- Maker: https://brandsweets.com/gradients/new/v1.dd1438-d21388?a=135

## Complementary

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

- CSS: `linear-gradient(135deg in oklch shorter hue, #dd1438 0%, #11888f 100%)`
- Tailwind: `bg-linear-to-br/oklch from-[#dd1438] to-[#11888f]`
- Contrast (worst point): white 4.23:1 AA-large · black 4.21:1 AA-large · banding medium
- Maker: https://brandsweets.com/gradients/new/v1.dd1438-11888f?a=135&in=oklch&hue=shorter

## Triadic

Partner hue from the triadic rule at the source colour's lightness.

- CSS: `linear-gradient(135deg in oklab, #dd1438 0%, #23910e 100%)`
- Tailwind: `bg-linear-to-br/oklab from-[#dd1438] to-[#23910e]`
- Contrast (worst point): white 4.08:1 AA-large · black 4.23:1 AA-large · banding medium
- Maker: https://brandsweets.com/gradients/new/v1.dd1438-23910e?a=135

## CSS custom properties (brand.css)

```css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.51:1, black 2.14:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ff7b7d 0%, #dd1438 50%, #8d0015 100%);
  /* hero — worst-case contrast: white 4.61:1 AA, black 1.19:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #986968 0%, #6e3231 50%, #320a13 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.19:1 AA, black 3.08:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #d90a35 0%, #b90021 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #e4213e 0%, #c70026 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ce002c 0%, #aa001d 100%);
  --brand-gradient-button-ink: #ffffff;
}
```

## Gradient maker

Every maker URL is the gradient's state: `/gradients/new/v1.<hex>-<hex>[_pos]?a=135&in=oklch&hue=shorter&e=soft&g=8`. Hand one to a human, let them refine, and read the link they return.

## Connect an agent

Point any MCP client at the BrandSweets gradients endpoint for the same engine and corpus:

- Endpoint: https://mcp.brandsweets.com/gradients/mcp
- Tools: `make_gradient` (2–5 colours → CSS with the interpolation space, Tailwind v4, SVG, PNG URL, DTCG token + the contrast/banding/gamut report), `brand_gradients` (brand slug or palette → brand gradient, hero, button, variants).
- Resource: `gradients://corpus` — the whole bundled corpus as JSON.