# Free alternatives to Verlag

Verlag is a commercial geometric sans from Hoefler&Co. (https://www.typography.com/fonts/verlag/overview). Commercial; licensed from Hoefler&Co. The name is used only to identify the typeface; BrandSweets does not host or embed it. Below: the 8 closest free, open-licensed families, ranked by a published deterministic score (https://brandsweets.com/fonts/alternatives/methodology).

## Reference profile

- Slug: `verlag`
- Category: sans · Class: geometric
- Traits: geometric, retro, elegant, classic, monoline
- Roles: heading, display, body
- Metrics: x-height 0.46, cap height 0.70, normal width, low contrast (approximate, publicly documented)
- Languages: latin, latin-ext · Variable: no
- Page: https://brandsweets.com/fonts/alternatives/verlag

## Score

`score = 0.35·classification + 0.25·metrics + 0.20·traits + 0.10·useCase + 0.05·language + 0.05·variable`; every axis in [0, 1]. A family gate runs first: specialist families (blackletter, script, glyphic, stencil, monospace, pixel) only list same-family fonts; elsewhere a cross-family mismatch is capped at 0.2. Curated picks are listed first, then pure formula; ties break on popularity, then slug.

## Ranked alternatives

### 1. Righteous — 83%

- Slug: `righteous` · display · OFL-1.1 · Astigmatic · static
- Page: https://brandsweets.com/fonts/righteous · font.md: https://brandsweets.com/fonts/righteous/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.86 — x-height 0.53 vs 0.46 for Verlag (noticeably different); cap height 0.70 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.50 — Shares geometric, monoline, retro (3 of 6 traits).
- Role (×0.10): 0.67 — Both suit display, heading; Righteous is not tagged for body.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 2. Jost — 83%

- Slug: `jost` · sans · OFL-1.1 · Owen Earl · static
- Page: https://brandsweets.com/fonts/jost · font.md: https://brandsweets.com/fonts/jost/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 1.00 — x-height 0.46 vs 0.46 for Verlag (near-identical); cap height 0.70 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.50 — Both suit body, heading; Jost is not tagged for display.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 3. Raleway — 83%

- Slug: `raleway` · sans · OFL-1.1 · Matt McInerney, Pablo Impallari, Rodrigo Fuenzalida · static
- Page: https://brandsweets.com/fonts/raleway · font.md: https://brandsweets.com/fonts/raleway/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.85 — x-height 0.52 vs 0.46 for Verlag (close); cap height 0.71 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.50 — Shares elegant, geometric, monoline (3 of 6 traits).
- Role (×0.10): 0.67 — Both suit display, heading; Raleway is not tagged for body.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 4. Funnel Display — 81%

- Slug: `funnel-display` · display · OFL-1.1 · static
- Page: https://brandsweets.com/fonts/funnel-display · font.md: https://brandsweets.com/fonts/funnel-display/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.85 — x-height 0.50 vs 0.46 for Verlag (close); cap height 0.68 vs 0.70 for Verlag (close); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.67 — Both suit display, heading; Funnel Display is not tagged for body.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 5. Urbanist — 81%

- Slug: `urbanist` · sans · OFL-1.1 · Corey Hu · static
- Page: https://brandsweets.com/fonts/urbanist · font.md: https://brandsweets.com/fonts/urbanist/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.92 — x-height 0.50 vs 0.46 for Verlag (close); cap height 0.70 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.50 — Both suit body, heading; Urbanist is not tagged for display.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 6. Cairo — 81%

- Slug: `cairo` · sans · OFL-1.1 · Mohamed Gaber, Accademia di Belle Arti di Urbino · static
- Page: https://brandsweets.com/fonts/cairo · font.md: https://brandsweets.com/fonts/cairo/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.92 — x-height 0.50 vs 0.46 for Verlag (close); cap height 0.70 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.50 — Both suit body, heading; Cairo is not tagged for display.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 7. Albert Sans — 81%

- Slug: `albert-sans` · sans · OFL-1.1 · Andreas Rasmussen · static
- Page: https://brandsweets.com/fonts/albert-sans · font.md: https://brandsweets.com/fonts/albert-sans/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.92 — x-height 0.50 vs 0.46 for Verlag (close); cap height 0.70 vs 0.70 for Verlag (near-identical); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.50 — Both suit body, heading; Albert Sans is not tagged for display.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

### 8. Alata — 81%

- Slug: `alata` · sans · OFL-1.1 · Spyros Zevelakis, Eben Sorkin · static
- Page: https://brandsweets.com/fonts/alata · font.md: https://brandsweets.com/fonts/alata/font.md
- Classification (×0.35): 1.00 — Same class: geometric.
- Metrics (×0.25): 0.91 — x-height 0.46 vs 0.46 for Verlag (near-identical); cap height 0.73 vs 0.70 for Verlag (close); both normal width; both low stroke contrast.
- Traits (×0.20): 0.40 — Shares geometric, monoline (2 of 5 traits).
- Role (×0.10): 0.50 — Both suit body, heading; Alata is not tagged for display.
- Language (×0.05): 1.00 — Covers all of Verlag's subsets (latin, latin-ext).
- Variable (×0.05): 1.00 — Static instances, like Verlag.
- Family gate: pass — Same family: sans.

## Self-host Righteous (woff2)

- 400 normal: https://fonts.brandsweets.com/righteous/righteous-400.woff2

## Connect an agent

Point any MCP client at the BrandSweets fonts endpoint to get this list with scores, or search the catalog:

- Endpoint: https://mcp.brandsweets.com/fonts/mcp
- Tools: `find_alternatives` (e.g. `find_alternatives({ commercialFont: "verlag", limit: 8 })`), `list_commercial_fonts`, `list_fonts`, `suggest_fonts`.