# Wise Primary (#f4243b)

A brand color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#f4243b`
- RGB: rgb(244, 36, 59)
- HSL: hsl(353, 90%, 55%)
- OKLCH: oklch(0.622 0.235 23.2)
- Relative luminance: 0.2081
- Name: Wise Primary (`wise-primary`, source: brand, brand: wise-com)
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/wise-primary

## Tints & shades

- Tints (toward white): #f5384e, #f65164, #f76475, #f87786, #f9909c, #faa3ad, #fbb6be, #fccad0, #fde2e5, #fef5f6
- Shades (toward black): #f20d28, #da0b24, #c20a20, #aa091c, #910818, #740613, #5c050f, #44040b, #2c0207, #130103

## Harmonies

- Complementary: #25f4db
- Analogous: #f425a4, #f47425
- Triadic: #3df425, #253df4
- Split-complementary: #25f474, #25a4f4
- Tetradic: #a4f425, #25f4db, #7425f4

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90c26 (4.62:1); AA: background → #141414 (4.53:1); AAA: text → #b3091d (7.06:1)
- On black (#000000): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f76475 (7.03:1)

## Brands using this color

- **Wise** — primary #f4243b — https://brandsweets.com/colors/brands/wise-com
- **ElevenLabs** — primary #f41a2f (Δ 1.073) — https://brandsweets.com/colors/brands/elevenlabs-io
- **ElevenLabs** — secondary #f41a2f (Δ 1.073) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/f4243b-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#f4243b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.