# Todoist Secondary (#e34432)

A brand color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e34432`
- RGB: rgb(227, 68, 50)
- HSL: hsl(6, 76%, 54%)
- OKLCH: oklch(0.615 0.199 30.1)
- Relative luminance: 0.207
- Name: Todoist Secondary (`todoist-secondary`, source: brand, brand: todoist-com)
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/todoist-secondary

## Tints & shades

- Tints (toward white): #e55343, #e86759, #eb786b, #ee8c81, #f09d93, #f3ada5, #f6c1bc, #f8d2ce, #fbe6e4, #fef7f6
- Shades (toward black): #dc311e, #c52c1b, #af2718, #992215, #821d12, #6c180f, #55130c, #3f0e09, #280906, #120402

## Harmonies

- Complementary: #31d1e3
- Analogous: #e33178, #e39c31
- Triadic: #31e342, #4231e3
- Split-complementary: #31e39c, #3178e3
- Tetradic: #78e331, #31d1e3, #9c31e3

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e0321f (4.52:1); AA: background → #141414 (4.51:1); AAA: text → #a62517 (7.25:1)
- On black (#000000): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ea7466 (7.19:1)

## Brands using this color

- **Todoist** — secondary #e34432 — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 0.268) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — accent #e44232 (Δ 0.315) — https://brandsweets.com/colors/brands/todoist-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e34432-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e34432" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.