# Retool Text (#151515)

A brand color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#151515`
- RGB: rgb(21, 21, 21)
- HSL: hsl(0, 0%, 8%)
- OKLCH: oklch(0.196 0 0)
- Relative luminance: 0.0075
- Name: Retool Text (`retool-text`, source: brand, brand: retool-com)
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/retool-text

## Tints & shades

- Tints (toward white): #2b2b2b, #424242, #595959, #707070, #878787, #9e9e9e, #b5b5b5, #cccccc, #e3e3e3, #fafafa
- Shades (toward black): #141414, #121212, #121212, #0f0f0f, #0f0f0f, #0f0f0f, #0d0d0d, #0d0d0d, #0a0a0a, #0a0a0a

## Harmonies

- Complementary: #141414
- Analogous: #141414, #141414
- Triadic: #141414, #141414
- Split-complementary: #141414, #141414
- Tetradic: #141414, #141414, #141414

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.26:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757575 (4.56:1); AA: background → #808080 (4.62:1); AAA: text → #969696 (7.1:1); AAA: background → #a1a1a1 (7.07:1)

## Brands using this color

- **Retool** — text #151515 — https://brandsweets.com/colors/brands/retool-com
- **Airtable** — text #161616 (Δ 0.446) — https://brandsweets.com/colors/brands/airtable-com
- **CircleCI** — text #161616 (Δ 0.446) — https://brandsweets.com/colors/brands/circleci-com
- **Runway** — primary #141414 (Δ 0.448) — https://brandsweets.com/colors/brands/runwayml-com
- **Anthropic** — text #141413 (Δ 0.528) — https://brandsweets.com/colors/brands/anthropic
- **Next.js** — text #171717 (Δ 0.889) — https://brandsweets.com/colors/brands/nextjs-org
- **GitHub** — primary #181717 (Δ 1.016) — https://brandsweets.com/colors/brands/github
- **Lemon Squeezy** — text #121217 (Δ 1.51) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Notion** — primary #191919 (Δ 1.769) — https://brandsweets.com/colors/brands/notion
- **American Express** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/americanexpress-com
- **Behance** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/behance-net
- **Calm** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/calm-com
- **Intercom** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/intercom-com
- **Klarna US** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/klarna-com
- **Miro** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/miro-com
- **Paddle** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/paddle-com
- **PayPal** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/paypal-com
- **Plaid** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/plaid-com
- **PostHog** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/posthog-com
- **Reddit** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/reddit-com
- **Remix** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/remix-run
- **Replit** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/replit
- **Vercel** — text #111111 (Δ 1.81) — https://brandsweets.com/colors/brands/vercel
- **JetBrains** — text #19191c (Δ 1.985) — https://brandsweets.com/colors/brands/jetbrains-com
- **Perplexity** — text #091717 (Δ 1.993) — https://brandsweets.com/colors/brands/perplexity

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Estate** (luxury, dark, elegant) — #b08d57, #8a97a5, #c9c9c9, #101418, #eef1f4 — Bronze on charcoal signals premium listings; the silver accent handles secondary detail without adding color. — tool: https://brandsweets.com/palettes/new/b08d57-8a97a5-c9c9c9-101418-eef1f4 — collection: https://brandsweets.com/palettes/luxury

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/151515-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#151515" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.