# Retool Primary (#242424)

A brand color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#242424`
- RGB: rgb(36, 36, 36)
- HSL: hsl(0, 0%, 14%)
- OKLCH: oklch(0.26 0 0)
- Relative luminance: 0.0176
- Name: Retool Primary (`retool-primary`, source: brand, brand: retool-com)
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/retool-primary

## Tints & shades

- Tints (toward white): #383838, #4f4f4f, #636363, #7a7a7a, #8f8f8f, #a3a3a3, #bababa, #cfcfcf, #e6e6e6, #fafafa
- Shades (toward black): #212121, #1f1f1f, #1c1c1c, #1a1a1a, #171717, #141414, #121212, #0f0f0f, #0d0d0d, #0a0a0a

## Harmonies

- Complementary: #242424
- Analogous: #242424, #242424
- Triadic: #242424, #242424
- Split-complementary: #242424, #242424
- Tetradic: #242424, #242424, #242424

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757575 (4.56:1); AA: background → #8c8c8c (4.62:1); AAA: text → #969696 (7.1:1); AAA: background → #b0b0b0 (7.16:1)

## Brands using this color

- **Retool** — primary #242424 — https://brandsweets.com/colors/brands/retool-com
- **Cloudflare** — text #262626 (Δ 0.829) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 0.829) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 0.829) — https://brandsweets.com/colors/brands/svelte-dev
- **Airbnb** — text #222222 (Δ 0.836) — https://brandsweets.com/colors/brands/airbnb
- **Zed** — text #242529 (Δ 0.892) — https://brandsweets.com/colors/brands/zed-dev
- **Datadog** — text #212529 (Δ 0.966) — https://brandsweets.com/colors/brands/datadoghq-com
- **Todoist** — text #25221e (Δ 1.082) — https://brandsweets.com/colors/brands/todoist-com
- **Cohere** — text #212121 (Δ 1.257) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.257) — https://brandsweets.com/colors/brands/postman-com
- **GitHub** — text #1f2328 (Δ 1.27) — https://brandsweets.com/colors/brands/github
- **Cursor** — text #26251e (Δ 1.298) — https://brandsweets.com/colors/brands/cursor-com
- **Readymag** — text #282828 (Δ 1.652) — https://brandsweets.com/colors/brands/readymag-com
- **ClickUp** — text #202020 (Δ 1.679) — https://brandsweets.com/colors/brands/clickup-com
- **Superhuman** — text #292827 (Δ 1.736) — https://brandsweets.com/colors/brands/superhuman-com

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/242424-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#242424" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.