# Freshly Purpleized (#5c5083)

A named color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#5c5083`
- RGB: rgb(92, 80, 131)
- HSL: hsl(254, 24%, 41%)
- OKLCH: oklch(0.465 0.082 293.8)
- Relative luminance: 0.0965
- Name: Freshly Purpleized (`freshly-purpleized`, source: list)
- Moods: cool, muted
- Page: https://brandsweets.com/colors/freshly-purpleized

## Tints & shades

- Tints (toward white): #695b95, #7567a2, #867aae, #978db9, #a9a0c5, #b7b0cf, #c8c3da, #dad6e6, #e8e6ef, #f9f9fb
- Shades (toward black): #524875, #4c426c, #433a5f, #3a3252, #332d49, #2a253c, #211d2f, #181523, #121019, #09080d

## Harmonies

- Complementary: #76824f
- Analogous: #4f5d82, #744f82
- Triadic: #825b4f, #4f825b
- Split-complementary: #82744f, #5d824f
- Tetradic: #824f5d, #76824f, #4f8274

## Colors that go with Freshly Purpleized

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for Freshly Purpleized: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of Freshly Purpleized: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is Freshly Purpleized's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with Freshly Purpleized — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 4 real palettes, including Tesco's brand system and CVS's brand system put Blue beside Freshly Purpleized, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with Freshly Purpleized in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with Freshly Purpleized: 12 real palettes, including HP's brand system and The New York Times's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), The New York Times (https://brandsweets.com/colors/brands/nytimes-com), Dutch Bros (https://brandsweets.com/colors/brands/dutchbros-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 12 real palettes, including Lufthansa's brand system and FIFA's brand system put Midnight Blue beside Freshly Purpleized, as the lead colour. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7b6ea6 (4.62:1); AA: background → #cfcfcf (4.6:1); AAA: text → #9a90bb (7.08:1); AAA: background → #ffffff (7.17:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/5c5083-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#5c5083" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.