# #ffff94

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffff94`
- RGB: rgb(255, 255, 148)
- HSL: hsl(60, 100%, 79%)
- OKLCH: oklch(0.978 0.13 108.6)
- Relative luminance: 0.9492
- Nearest named color: Butter (#ffff81, Δ 1.89) — https://brandsweets.com/colors/butter
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/ffff94

## Tints & shades

- Tints (toward white): #ffff9e, #ffffa8, #ffffb3, #ffffbd, #ffffc7, #ffffcc, #ffffd6, #ffffe0, #ffffeb, #fffff5
- Shades (toward black): #ffff70, #ffff47, #ffff24, #fafa00, #d6d600, #adad00, #8a8a00, #616100, #3d3d00, #141400

## Harmonies

- Complementary: #9494ff
- Analogous: #ffc994, #c9ff94
- Triadic: #94ffff, #ff94ff
- Split-complementary: #94c9ff, #c994ff
- Tetradic: #94ffc9, #9494ff, #ff94c9

## Colors that go with #ffff94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffff94: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #ffff94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Amber** #ffbf00 [pool] — Amber is paired with #ffff94 in 4 real palettes, including Gumroad's brand system and Binance's brand system, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Binance (https://brandsweets.com/colors/brands/binance-com), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Snapchat's brand system and Bumble's brand system put Blue beside #ffff94, as the supporting colour. Seen in: Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffff94 in 6 real palettes, including Lay's's brand system and Ferrari's brand system, as the accent. Seen in: Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ffff94 in 5 real palettes, including Miro's brand system and Cider, as the supporting colour. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Cider (https://brandsweets.com/palettes/warm#cider), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffff94: 5 real palettes, including JetBrains's brand system and Star Wars's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ffff94: 4 real palettes, including Nursery and Macaron, as the supporting colour. Seen in: Nursery (https://brandsweets.com/palettes/light#nursery), Macaron (https://brandsweets.com/palettes/light#macaron), Sorbet (https://brandsweets.com/palettes/light#sorbet), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/powderblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7a00 (4.55:1); AA: background → #737373 (4.51:1); AAA: text → #5c5c00 (7.03:1); AAA: background → #545454 (7.21:1)
- On black (#000000): 19.98:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffff94-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffff94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.