# #fff0ff

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#fff0ff`
- RGB: rgb(255, 240, 255)
- HSL: hsl(300, 100%, 97%)
- OKLCH: oklch(0.971 0.025 325.8)
- Relative luminance: 0.908
- Nearest named color: Partial Pink (#ffedf8, Δ 1.002) — https://brandsweets.com/colors/partial-pink
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/fff0ff

## Tints & shades

- Tints (toward white): #fff0ff, #fff0ff, #fff0ff, #fff0ff, #fff5ff, #fff5ff, #fff5ff, #fff5ff, #fff5ff, #fff5ff
- Shades (toward black): #ffc2ff, #ff8fff, #ff61ff, #ff33ff, #ff05ff, #d100d1, #a300a3, #750075, #420042, #140014

## Harmonies

- Complementary: #f0fff0
- Analogous: #f7f0ff, #fff0f7
- Triadic: #fffff0, #f0ffff
- Split-complementary: #f7fff0, #f0fff7
- Tetradic: #fff7f0, #f0fff0, #f0f7ff

## Colors that go with #fff0ff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #fff0ff without the hard edge of pure #000. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #fff0ff in 21 real palettes, including Binance's brand system and Beach Hut, as the supporting colour. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 47 real palettes, including Binance's brand system and Alaska Airlines's brand system put Blue beside #fff0ff, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #fff0ff in 12 real palettes, including Gemstone and ClickUp's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Fly.io (https://brandsweets.com/colors/brands/fly-io), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Blush and Estate put Blush Pink beside #fff0ff, as the supporting colour. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Garnet and Velvet put Brown beside #fff0ff, as the lead colour. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 5 real palettes, including Candlelight and Heinz's brand system put Burgundy beside #fff0ff, as the lead colour. Seen in: Candlelight (https://brandsweets.com/palettes/warm#candlelight), Heinz (https://brandsweets.com/colors/brands/heinz-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #fff0ff in 8 real palettes, including Coastal and Velvet, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Velvet (https://brandsweets.com/palettes/luxury#velvet), Polaroid (https://brandsweets.com/palettes/light#polaroid), Converse (https://brandsweets.com/colors/brands/converse-com). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d100d1 (4.53:1); AA: background → #707070 (4.52:1); AAA: text → #9e009e (7.12:1); AAA: background → #525252 (7.13:1)
- On black (#000000): 19.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Binance** — surface #fef1f2 (Δ 1.883) — https://brandsweets.com/colors/brands/binance-com

## Curated palettes containing it

- **Lavender Haze** (playful, cool, light) — #8b5cf6, #c4b5fd, #f472b6, #faf7ff, #2e1f47 — Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible. — tool: https://brandsweets.com/palettes/new/8b5cf6-c4b5fd-f472b6-faf7ff-2e1f47 — collection: https://brandsweets.com/palettes/playful
- **Arcade** (neon, vivid, dark, bold) — #ff2e88, #00f0ff, #faff00, #0a0a14, #f5f5ff — Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up. — tool: https://brandsweets.com/palettes/new/ff2e88-00f0ff-faff00-0a0a14-f5f5ff — collection: https://brandsweets.com/palettes/neon
- **Gemstone** (jewel-tones, vivid, dark, luxury) — #0f766e, #7e22ce, #e11d48, #0f0a1a, #f5eef8 — Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic. — tool: https://brandsweets.com/palettes/new/0f766e-7e22ce-e11d48-0f0a1a-f5eef8 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/fff0ff-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#fff0ff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.