# #ffd91a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffd91a`
- RGB: rgb(255, 217, 26)
- HSL: hsl(50, 100%, 55%)
- OKLCH: oklch(0.891 0.18 95.8)
- Relative luminance: 0.7096
- Nearest named color: gold (#ffd700, Δ 0.536) — https://brandsweets.com/colors/gold
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffd91a

## Tints & shades

- Tints (toward white): #ffdc2e, #ffe047, #ffe45c, #ffe770, #ffeb8a, #ffef9e, #fff2b3, #fff6c7, #fffae0, #fffdf5
- Shades (toward black): #ffd500, #e6bf00, #ccaa00, #b39500, #998000, #7a6600, #615100, #473c00, #2e2600, #141100

## Harmonies

- Complementary: #1a40ff
- Analogous: #ff661a, #b3ff1a
- Triadic: #1affd9, #d91aff
- Split-complementary: #1ab2ff, #661aff
- Tetradic: #1aff66, #1a40ff, #ff1ab3

## Colors that go with #ffd91a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffd91a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ffd91a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ffd91a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #ffd91a, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffd91a in 7 real palettes, including Tequila Sunrise and Lay's's brand system, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffd91a: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffd91a: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ffd91a in 5 real palettes, including Streetwear and Google's brand system, as the lead colour. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.38:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a7300 (4.63:1); AA: background → #5e5e5e (4.69:1); AAA: text → #665500 (7.33:1); AAA: background → #424242 (7.27:1)
- On black (#000000): 15.19:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ikea** — secondary #ffdb00 (Δ 0.719) — https://brandsweets.com/colors/brands/ikea-com
- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — secondary #ffd600 (Δ 0.731) — https://brandsweets.com/colors/brands/phantom-com
- **Lay's** — primary #fcd609 (Δ 0.914) — https://brandsweets.com/colors/brands/lays-com
- **Miro** — primary #fbdb34 (Δ 0.914) — https://brandsweets.com/colors/brands/miro-com
- **LEGO** — secondary #ffd502 (Δ 0.948) — https://brandsweets.com/colors/brands/lego-com
- **Ikea** — primary #fcdc04 (Δ 1.023) — https://brandsweets.com/colors/brands/ikea-com
- **Prime Video** — primary #ffd62c (Δ 1.059) — https://brandsweets.com/colors/brands/primevideo-com
- **Paddle** — primary #fddd35 (Δ 1.101) — https://brandsweets.com/colors/brands/paddle-com
- **Paddle** — accent #ffd400 (Δ 1.181) — https://brandsweets.com/colors/brands/paddle-com
- **Binance** — primary #fcd535 (Δ 1.598) — https://brandsweets.com/colors/brands/binance-com
- **Mailchimp** — secondary #ffe01b (Δ 1.729) — https://brandsweets.com/colors/brands/mailchimp-com

## Curated palettes containing it

- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffd91a-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffd91a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.