# #ffd70f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffd70f`
- RGB: rgb(255, 215, 15)
- HSL: hsl(50, 100%, 53%)
- OKLCH: oklch(0.887 0.18 95.2)
- Relative luminance: 0.699
- Nearest named color: gold (#ffd700, Δ 0.186) — https://brandsweets.com/colors/gold
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffd70f

## Tints & shades

- Tints (toward white): #ffdb29, #ffdf3d, #ffe357, #ffe66b, #ffeb85, #ffee99, #fff2b3, #fff6c7, #fffae0, #fffdf5
- Shades (toward black): #f5cc00, #dbb700, #c2a200, #a88c00, #947b00, #7a6600, #615100, #473c00, #2e2600, #141100

## Harmonies

- Complementary: #0f37ff
- Analogous: #ff5f0f, #afff0f
- Triadic: #0fffd7, #d70fff
- Split-complementary: #0fafff, #5f0fff
- Tetradic: #0fff5f, #0f37ff, #ff0faf

## Colors that go with #ffd70f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffd70f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ffd70f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ffd70f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Bumble's brand system put Blue beside #ffd70f, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffd70f in 7 real palettes, including Tequila Sunrise and Lay's's brand system, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffd70f: 7 real palettes, including LEGO's brand system and Ikea's brand system, as the accent. Seen in: LEGO (https://brandsweets.com/colors/brands/lego-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffd70f: 5 real palettes, including Miro's brand system and Star Wars's brand system, as the accent. Seen in: Miro (https://brandsweets.com/colors/brands/miro-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ffd70f in 4 real palettes, including Streetwear and Google's brand system, as the lead colour. Seen in: Streetwear (https://brandsweets.com/palettes/bold#streetwear), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Brex (https://brandsweets.com/colors/brands/brex-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a7300 (4.63:1); AA: background → #5e5e5e (4.63:1); AAA: text → #665500 (7.33:1); AAA: background → #424242 (7.17:1)
- On black (#000000): 14.98:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom** — secondary #ffd600 (Δ 0.262) — https://brandsweets.com/colors/brands/phantom-com
- **LEGO** — secondary #ffd502 (Δ 0.472) — https://brandsweets.com/colors/brands/lego-com
- **Lay's** — primary #fcd609 (Δ 0.545) — https://brandsweets.com/colors/brands/lays-com
- **Paddle** — accent #ffd400 (Δ 0.708) — https://brandsweets.com/colors/brands/paddle-com
- **Prime Video** — primary #ffd62c (Δ 0.887) — https://brandsweets.com/colors/brands/primevideo-com
- **Ikea** — secondary #ffdb00 (Δ 1.058) — https://brandsweets.com/colors/brands/ikea-com
- **Miro** — primary #fbdb34 (Δ 1.227) — https://brandsweets.com/colors/brands/miro-com
- **Ikea** — primary #fcdc04 (Δ 1.337) — https://brandsweets.com/colors/brands/ikea-com
- **Binance** — primary #fcd535 (Δ 1.406) — https://brandsweets.com/colors/brands/binance-com
- **Paddle** — primary #fddd35 (Δ 1.539) — https://brandsweets.com/colors/brands/paddle-com

## Curated palettes containing it

- **Night Market** (neon, vivid, dark, warm) — #ff5f1f, #ff2fb3, #ffd400, #120b14, #fff1e6 — Orange, magenta and yellow neon on aubergine-black — the street-sign palette for food, nightlife and events. — tool: https://brandsweets.com/palettes/new/ff5f1f-ff2fb3-ffd400-120b14-fff1e6 — collection: https://brandsweets.com/palettes/neon
- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffd70f-c4c29c-4eacdf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffd70f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.