# #ffca0a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffca0a`
- RGB: rgb(255, 202, 10)
- HSL: hsl(47, 100%, 52%)
- OKLCH: oklch(0.861 0.175 89.3)
- Relative luminance: 0.6352
- Nearest named color: Amber (#ffbf00, Δ 2.651) — https://brandsweets.com/colors/amber
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffca0a

## Tints & shades

- Tints (toward white): #ffcf24, #ffd438, #ffd952, #ffde66, #ffe380, #ffe999, #ffedad, #fff3c7, #fff7db, #fffdf5
- Shades (toward black): #f0bc00, #d6a800, #c29800, #a88400, #8f7000, #755c00, #5c4800, #473800, #2e2400, #141000

## Harmonies

- Complementary: #0a3fff
- Analogous: #ff500a, #baff0a
- Triadic: #0affca, #ca0aff
- Split-complementary: #0abaff, #500aff
- Tetradic: #0aff50, #0a3fff, #ff0aba

## Colors that go with #ffca0a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffca0a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ffca0a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ffca0a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffca0a in 7 real palettes, including Tabloid and McDonald's's brand system, as the lead colour. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffca0a: 11 real palettes, including McDonald's's brand system and Walmart's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffca0a: 6 real palettes, including Google's brand system and Miro's brand system, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Miro (https://brandsweets.com/colors/brands/miro-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #ffca0a in 4 real palettes, including Olympics's brand system and Heineken's brand system, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/mediumseagreen
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Southwest Airlines's brand system and FIFA's brand system put Midnight Blue beside #ffca0a, as the supporting colour. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), American Eagle (https://brandsweets.com/colors/brands/ae-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f7000 (4.68:1); AA: background → #595959 (4.57:1); AAA: text → #6b5400 (7.26:1); AAA: background → #3d3d3d (7.09:1)
- On black (#000000): 13.7:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Gumroad** — accent #ffc900 (Δ 0.24) — https://brandsweets.com/colors/brands/gumroad-com
- **McDonald's** — primary #ffc72c (Δ 1.33) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Walmart** — accent #fcc422 (Δ 1.781) — https://brandsweets.com/colors/brands/walmart-com
- **Wells Fargo** — secondary #ffcd41 (Δ 1.869) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Warner Bros.** — accent #fec200 (Δ 1.946) — https://brandsweets.com/colors/brands/warnerbros-com
- **NBA** — primary #fbcd44 (Δ 1.978) — https://brandsweets.com/colors/brands/nba-com

## Curated palettes containing it

- **Tabloid** (editorial, bold, vivid) — #e11d48, #111111, #facc15, #ffffff — Red, black and yellow on white is the loudest three-color system in print — use it when headlines are the product. — tool: https://brandsweets.com/palettes/new/e11d48-111111-facc15-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Garnet** (jewel-tones, warm, dark, bold) — #9b1c31, #c2410c, #facc15, #1a0b0f, #fbeaea — Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself. — tool: https://brandsweets.com/palettes/new/9b1c31-c2410c-facc15-1a0b0f-fbeaea — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffca0a-c4c09c-62abcb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffca0a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.