# #ffc014

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffc014`
- RGB: rgb(255, 192, 20)
- HSL: hsl(44, 100%, 54%)
- OKLCH: oklch(0.842 0.17 84.1)
- Relative luminance: 0.5901
- Nearest named color: Amber (#ffbf00, Δ 0.327) — https://brandsweets.com/colors/amber
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffc014

## Tints & shades

- Tints (toward white): #ffc629, #ffcd42, #ffd257, #ffd970, #ffde85, #ffe499, #ffebb3, #fff0c7, #fff7e0, #fffcf5
- Shades (toward black): #fab700, #e0a500, #c79200, #ad7f00, #946c00, #7a5a00, #614700, #473400, #2e2200, #140f00

## Harmonies

- Complementary: #1453ff
- Analogous: #ff4b14, #c8ff14
- Triadic: #14ffc0, #c014ff
- Split-complementary: #14c8ff, #4b14ff
- Tetradic: #14ff4b, #1453ff, #ff14c8

## Colors that go with #ffc014

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffc014: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ffc014 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ffc014: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffc014 in 7 real palettes, including McDonald's's brand system and Tabloid, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ffc014 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffc014: 11 real palettes, including Warner Bros.'s brand system and Walmart's brand system, as the supporting colour. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffc014: 5 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Miro (https://brandsweets.com/colors/brands/miro-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #ffc014 in 4 real palettes, including Olympics's brand system and Mint Modern, as the accent. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Heineken (https://brandsweets.com/colors/brands/heineken-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.64:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #946c00 (4.77:1); AA: background → #545454 (4.62:1); AAA: text → #705200 (7.25:1); AAA: background → #383838 (7.15:1)
- On black (#000000): 12.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Salesforce** — accent #fcc003 (Δ 0.595) — https://brandsweets.com/colors/brands/salesforce-com
- **Warner Bros.** — accent #fec200 (Δ 0.672) — https://brandsweets.com/colors/brands/warnerbros-com
- **Southwest Airlines** — accent #ffbf27 (Δ 0.682) — https://brandsweets.com/colors/brands/southwest-com
- **Ahrefs** — secondary #fac000 (Δ 0.912) — https://brandsweets.com/colors/brands/ahrefs-com
- **Walmart** — accent #fcc422 (Δ 0.968) — https://brandsweets.com/colors/brands/walmart-com
- **Google** — accent #fbbc05 (Δ 1.206) — https://brandsweets.com/colors/brands/google-com
- **Lemon Squeezy** — primary #fcc434 (Δ 1.215) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Mastodon hosted on mastodon.social** — accent #ffb900 (Δ 1.632) — https://brandsweets.com/colors/brands/mastodon-social
- **McDonald's** — primary #ffc72c (Δ 1.647) — https://brandsweets.com/colors/brands/mcdonalds-com

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical
- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffc014-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffc014" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.