# #ffbd66

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffbd66`
- RGB: rgb(255, 189, 102)
- HSL: hsl(34, 100%, 70%)
- OKLCH: oklch(0.842 0.129 72.1)
- Relative luminance: 0.5861
- Nearest named color: Apricot (#ffb16d, Δ 3.279) — https://brandsweets.com/colors/apricot
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ffbd66

## Tints & shades

- Tints (toward white): #ffc375, #ffca85, #ffce8f, #ffd59e, #ffdcad, #ffe2bd, #ffe9cc, #ffedd6, #fff4e5, #fffbf5
- Shades (toward black): #ffad42, #ffa024, #ff9100, #e07f00, #bd6b00, #995700, #7a4500, #573100, #382000, #140c00

## Harmonies

- Complementary: #66a8ff
- Analogous: #ff7066, #f5ff66
- Triadic: #66ffbd, #bd66ff
- Split-complementary: #66f5ff, #7066ff
- Tetradic: #66ff70, #66a8ff, #ff66f5

## Colors that go with #ffbd66

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffbd66: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ffbd66 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Coffee Bar and Midnight Luxe put Champagne beside #ffbd66, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ffbd66: 6 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffbd66 in 10 real palettes, including McDonald's's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ffbd66 in 5 real palettes, including Farmers Market and Undergrowth, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Miro (https://brandsweets.com/colors/brands/miro-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffbd66: 12 real palettes, including Walmart's brand system and McDonald's's brand system, as the lead colour. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffbd66: 7 real palettes, including Heatwave and Google's brand system, as the accent. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ad6200 (4.64:1); AA: background → #545454 (4.59:1); AAA: text → #804800 (7.38:1); AAA: background → #383838 (7.1:1)
- On black (#000000): 12.72:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffbd66-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffbd66" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.