# #ffbd24

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffbd24`
- RGB: rgb(255, 189, 36)
- HSL: hsl(42, 100%, 57%)
- OKLCH: oklch(0.837 0.165 81.8)
- Relative luminance: 0.5778
- Nearest named color: Amber (#ffbf00, Δ 1.024) — https://brandsweets.com/colors/amber
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffbd24

## Tints & shades

- Tints (toward white): #ffc338, #ffc94d, #ffd061, #ffd675, #ffdd8f, #ffe3a3, #ffeab8, #fff0cc, #fff6e0, #fffcf5
- Shades (toward black): #ffb60a, #eba400, #d19200, #b88100, #9e6f00, #805900, #664700, #4d3600, #2e2000, #140e00

## Harmonies

- Complementary: #2465ff
- Analogous: #ff5024, #d3ff24
- Triadic: #24ffbd, #bd24ff
- Split-complementary: #24d3ff, #5024ff
- Tetradic: #24ff50, #2465ff, #ff24d3

## Colors that go with #ffbd24

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffbd24: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ffbd24 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ffbd24: 6 real palettes, including Blueprint and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffbd24 in 7 real palettes, including McDonald's's brand system and Wells Fargo's brand system, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ffbd24 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffbd24: 11 real palettes, including Warner Bros.'s brand system and Walmart's brand system, as the supporting colour. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffbd24: 7 real palettes, including Google's brand system and Heatwave, as the lead colour. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), PostHog (https://brandsweets.com/colors/brands/posthog-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #ffbd24 in 4 real palettes, including Meadow and Ubereats's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Playground (https://brandsweets.com/palettes/bold#playground), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #996b00 (4.71:1); AA: background → #545454 (4.53:1); AAA: text → #755200 (7.09:1); AAA: background → #383838 (7.01:1)
- On black (#000000): 12.56:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Southwest Airlines** — accent #ffbf27 (Δ 0.465) — https://brandsweets.com/colors/brands/southwest-com
- **Mastodon hosted on mastodon.social** — accent #ffb900 (Δ 1.039) — https://brandsweets.com/colors/brands/mastodon-social
- **Google** — accent #fbbc05 (Δ 1.042) — https://brandsweets.com/colors/brands/google-com
- **Salesforce** — accent #fcc003 (Δ 1.305) — https://brandsweets.com/colors/brands/salesforce-com
- **Ahrefs** — secondary #fac000 (Δ 1.505) — https://brandsweets.com/colors/brands/ahrefs-com
- **Lemon Squeezy** — primary #fcc434 (Δ 1.619) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Warner Bros.** — accent #fec200 (Δ 1.636) — https://brandsweets.com/colors/brands/warnerbros-com
- **Walmart** — accent #fcc422 (Δ 1.764) — https://brandsweets.com/colors/brands/walmart-com

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical
- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffbd24-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffbd24" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.