# #ffaed4

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffaed4`
- RGB: rgb(255, 174, 212)
- HSL: hsl(332, 100%, 84%)
- OKLCH: oklch(0.839 0.105 349.9)
- Relative luminance: 0.5629
- Nearest named color: Fresh Gum (#ffaadd, Δ 1.836) — https://brandsweets.com/colors/fresh-gum
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ffaed4

## Tints & shades

- Tints (toward white): #ffb3d6, #ffbddc, #ffc2de, #ffcce4, #ffd1e7, #ffd6e9, #ffe0ef, #ffe5f1, #fff0f7, #fff5fa
- Shades (toward black): #ff85be, #ff5ca8, #ff3392, #ff0a7c, #e00069, #b80056, #8f0043, #660030, #3d001d, #14000a

## Harmonies

- Complementary: #adffd9
- Analogous: #ffadfc, #ffb0ad
- Triadic: #d3ffad, #add3ff
- Split-complementary: #adffb0, #adfcff
- Tetradic: #fcffad, #adffd9, #b0adff

## Colors that go with #ffaed4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffaed4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Railway's brand system and Lavender Milk put Midnight Blue beside #ffaed4, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ffaed4: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ffaed4: 4 real palettes, including Garden Wedding and Stone, as the lead colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Stone (https://brandsweets.com/palettes/neutral#stone), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 7 real palettes, including Dusty Blue and Sepia Mono put Slate Gray beside #ffaed4, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #ffaed4 in 16 real palettes, including Macaron and Blossom, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #ffaed4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Crimson** #dc143c [pool] — Crimson is paired with #ffaed4 in 3 real palettes, including Casper Sleep's brand system and Cartier's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.71:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e6006b (4.59:1); AA: background → #525252 (4.56:1); AAA: text → #ad0051 (7.25:1); AAA: background → #363636 (7.05:1)
- On black (#000000): 12.26:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klarna US** — primary #fcabcc (Δ 1.273) — https://brandsweets.com/colors/brands/klarna-com
- **Railway** — secondary #f9a8d4 (Δ 1.846) — https://brandsweets.com/colors/brands/railway-app
- **Oreo** — accent #ffb5e0 (Δ 1.97) — https://brandsweets.com/colors/brands/oreo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffaed4-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffaed4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.