# #ffa970

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffa970`
- RGB: rgb(255, 169, 112)
- HSL: hsl(24, 100%, 72%)
- OKLCH: oklch(0.808 0.125 53.6)
- Relative luminance: 0.5081
- Nearest named color: Apricot (#ffb16d, Δ 2.093) — https://brandsweets.com/colors/apricot
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ffa970

## Tints & shades

- Tints (toward white): #ffb380, #ffb98a, #ffc299, #ffc8a3, #ffd1b3, #ffdac2, #ffe0cc, #ffeadb, #fff0e5, #fff9f5
- Shades (toward black): #ff944d, #ff7e29, #ff6c0a, #e65c00, #c24e00, #9e3f00, #7a3100, #5c2500, #381600, #140800

## Harmonies

- Complementary: #70c6ff
- Analogous: #ff707e, #fff170
- Triadic: #70ffa9, #a970ff
- Split-complementary: #70fff1, #707eff
- Tetradic: #7eff70, #70c6ff, #f170ff

## Colors that go with #ffa970

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffa970: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ffa970: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ffa970 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ffa970: 5 real palettes, including Coastal and Open House, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Forest Floor put Champagne beside #ffa970, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ffa970: 4 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #ffa970 in 9 real palettes, including Retro Pop and Tequila Sunrise, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ffa970 in 4 real palettes, including Undergrowth and Farmers Market, as the supporting colour. Seen in: Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c75000 (4.59:1); AA: background → #4a4a4a (4.71:1); AAA: text → #943b00 (7.28:1); AAA: background → #303030 (7.01:1)
- On black (#000000): 11.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Webflow** — secondary #ffa666 (Δ 1.057) — https://brandsweets.com/colors/brands/webflow-com
- **Prepare your taste buds...** — secondary #fcac7c (Δ 1.296) — https://brandsweets.com/colors/brands/grubhub-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffa970-c4b19c-62cbc2-2d2b1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffa970" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.