# #ffa724

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffa724`
- RGB: rgb(255, 167, 36)
- HSL: hsl(36, 100%, 57%)
- OKLCH: oklch(0.797 0.164 69.8)
- Relative luminance: 0.4902
- Nearest named color: orange (#ffa500, Δ 0.836) — https://brandsweets.com/colors/orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffa724

## Tints & shades

- Tints (toward white): #ffaf38, #ffb84d, #ffc061, #ffc875, #ffd28f, #ffdaa3, #ffe2b8, #ffebcc, #fff3e0, #fffbf5
- Shades (toward black): #ff9d0a, #eb8d00, #d17d00, #b86e00, #9e5f00, #804d00, #663d00, #4d2e00, #2e1c00, #140c00

## Harmonies

- Complementary: #247bff
- Analogous: #ff3a24, #e9ff24
- Triadic: #24ffa7, #a724ff
- Split-complementary: #24e9ff, #3a24ff
- Tetradic: #24ff3a, #247bff, #ff24e9

## Colors that go with #ffa724

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffa724: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Amazon (https://brandsweets.com/colors/brands/amazon-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ffa724 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ffa724: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #ffa724, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ffa724: 6 real palettes, including Gopro's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Webflow (https://brandsweets.com/colors/brands/webflow-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffa724 in 9 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffa724: 9 real palettes, including Gopro's brand system and Campus, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Amazon (https://brandsweets.com/colors/brands/amazon-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffa724: 5 real palettes, including PostHog's brand system and Heatwave, as the lead colour. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a86500 (4.64:1); AA: background → #4a4a4a (4.56:1); AAA: text → #804d00 (7.05:1); AAA: background → #2b2b2b (7.29:1)
- On black (#000000): 10.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Rippling** — primary #ffa81d (Δ 0.399) — https://brandsweets.com/colors/brands/rippling-com
- **Rippling** — accent #ffa81d (Δ 0.399) — https://brandsweets.com/colors/brands/rippling-com
- **Rivian** — secondary #ffaa00 (Δ 1.264) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — accent #ffac00 (Δ 1.656) — https://brandsweets.com/colors/brands/rivian-com
- **PostHog** — accent #f7a501 (Δ 1.75) — https://brandsweets.com/colors/brands/posthog-com

## Curated palettes containing it

- **Tequila Sunrise** (sunset, vivid, bold, warm) — #e63946, #ff9f1c, #ffd60a, #fffaf3, #2a1a0e — Red through orange to yellow — the poured-drink gradient as flat tokens; use it left-to-right, never all at once. — tool: https://brandsweets.com/palettes/new/e63946-ff9f1c-ffd60a-fffaf3-2a1a0e — collection: https://brandsweets.com/palettes/sunset

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffa724-c4b99c-62bfcb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffa724" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.