# #ffa70f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffa70f`
- RGB: rgb(255, 167, 15)
- HSL: hsl(38, 100%, 53%)
- OKLCH: oklch(0.796 0.169 71.2)
- Relative luminance: 0.4893
- Nearest named color: orange (#ffa500, Δ 0.456) — https://brandsweets.com/colors/orange
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ffa70f

## Tints & shades

- Tints (toward white): #ffb029, #ffb83d, #ffc157, #ffc96b, #ffd285, #ffda99, #ffe3b3, #ffeac7, #fff4e0, #fffbf5
- Shades (toward black): #f59b00, #db8b00, #c27b00, #a86b00, #945e00, #7a4e00, #613d00, #472d00, #2e1d00, #140d00

## Harmonies

- Complementary: #0f67ff
- Analogous: #ff2f0f, #dfff0f
- Triadic: #0fffa7, #a70fff
- Split-complementary: #0fdfff, #2f0fff
- Tetradic: #0fff2f, #0f67ff, #ff0fdf

## Colors that go with #ffa70f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffa70f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Amazon (https://brandsweets.com/colors/brands/amazon-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ffa70f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ffa70f: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #ffa70f, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #ffa70f: 6 real palettes, including Gopro's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Webflow (https://brandsweets.com/colors/brands/webflow-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ffa70f in 8 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffa70f: 9 real palettes, including Gopro's brand system and Campus, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Amazon (https://brandsweets.com/colors/brands/amazon-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ffa70f: 5 real palettes, including PostHog's brand system and Heatwave, as the lead colour. Seen in: PostHog (https://brandsweets.com/colors/brands/posthog-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Playground (https://brandsweets.com/palettes/bold#playground). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a36700 (4.67:1); AA: background → #4a4a4a (4.55:1); AAA: text → #7a4e00 (7.2:1); AAA: background → #2b2b2b (7.27:1)
- On black (#000000): 10.79:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Rippling** — primary #ffa81d (Δ 0.364) — https://brandsweets.com/colors/brands/rippling-com
- **Rippling** — accent #ffa81d (Δ 0.364) — https://brandsweets.com/colors/brands/rippling-com
- **Rivian** — secondary #ffaa00 (Δ 0.812) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — accent #ffac00 (Δ 1.275) — https://brandsweets.com/colors/brands/rivian-com
- **PostHog** — accent #f7a501 (Δ 1.5) — https://brandsweets.com/colors/brands/posthog-com
- **Gopro** — accent #f4a602 (Δ 1.92) — https://brandsweets.com/colors/brands/gopro-com
- **Mistral AI** — secondary #ffaf01 (Δ 1.977) — https://brandsweets.com/colors/brands/mistral-ai

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffa70f-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffa70f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.