# #ffa4c8

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ffa4c8`
- RGB: rgb(255, 164, 200)
- HSL: hsl(336, 100%, 82%)
- OKLCH: oklch(0.819 0.115 354.6)
- Relative luminance: 0.5198
- Nearest named color: Fresh Gum (#ffaadd, Δ 2.858) — https://brandsweets.com/colors/fresh-gum
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ffa4c8

## Tints & shades

- Tints (toward white): #ffadce, #ffb3d1, #ffbdd7, #ffc2da, #ffcce0, #ffd6e7, #ffdbea, #ffe5f0, #ffebf3, #fff5f9
- Shades (toward black): #ff7aaf, #ff5297, #ff2e82, #ff0569, #db0058, #b30047, #8a0037, #660029, #3d0018, #140008

## Harmonies

- Complementary: #a3ffda
- Analogous: #ffa3f6, #ffaca3
- Triadic: #c8ffa3, #a3c8ff
- Split-complementary: #a3ffac, #a3f6ff
- Tetradic: #f6ffa3, #a3ffda, #aca3ff

## Colors that go with #ffa4c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ffa4c8: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Railway's brand system and Casper Sleep's brand system put Midnight Blue beside #ffa4c8, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ffa4c8: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Sorbet (https://brandsweets.com/palettes/light#sorbet), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Dusty Blue and Sepia Mono put Slate Gray beside #ffa4c8, as the lead colour. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #ffa4c8 in 12 real palettes, including Macaron and Blossom, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/taupe
- **Medium Aquamarine** #66cdaa [harmony: complementary] — Medium Aquamarine sits directly opposite #ffa4c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumaquamarine
- **Crimson** #dc143c [pool] — Crimson is paired with #ffa4c8 in 3 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ffa4c8: 3 real palettes, including Victoria's Secret's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e6005c (4.65:1); AA: background → #4d4d4d (4.59:1); AAA: text → #ad0045 (7.34:1); AAA: background → #303030 (7.16:1)
- On black (#000000): 11.4:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Klarna US** — primary #fcabcc (Δ 1.59) — https://brandsweets.com/colors/brands/klarna-com
- **Railway** — secondary #f9a8d4 (Δ 1.833) — https://brandsweets.com/colors/brands/railway-app

## Curated palettes containing it

- **Macaron** (pastel, light, playful) — #f6a5c0, #a8d8ea, #c7e8b5, #fffaf7, #3f3340 — Rose, sky and pistachio at patisserie strength — the pastel trio, with a plum-grey text colour so it never washes out. — tool: https://brandsweets.com/palettes/new/f6a5c0-a8d8ea-c7e8b5-fffaf7-3f3340 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ffa4c8-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ffa4c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.