# #ff9f8a

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff9f8a`
- RGB: rgb(255, 159, 138)
- HSL: hsl(11, 100%, 77%)
- OKLCH: oklch(0.795 0.119 33.1)
- Relative luminance: 0.4789
- Nearest named color: Candy (#ff9b87, Δ 0.892) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff9f8a

## Tints & shades

- Tints (toward white): #ffa894, #ffb09e, #ffb8a8, #ffc1b3, #ffcdc2, #ffd5cc, #ffded6, #ffe6e0, #ffeeeb, #fff7f5
- Shades (toward black): #ff8266, #ff613d, #ff441a, #f52d00, #d12600, #a81f00, #851800, #611200, #380a00, #140400

## Harmonies

- Complementary: #8ae9ff
- Analogous: #ff8aaf, #ffda8a
- Triadic: #8aff9f, #9f8aff
- Split-complementary: #8affda, #8aafff
- Tetradic: #afff8a, #8ae9ff, #da8aff

## Colors that go with #ff9f8a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff9f8a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ff9f8a: 4 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Forest Floor and Bramble put Champagne beside #ff9f8a, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ff9f8a: 4 real palettes, including Desert Road and Bramble, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #ff9f8a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff9f8a in 6 real palettes, including Casper Sleep's brand system and Retro Pop, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ff9f8a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff9f8a: 8 real palettes, including Target : Expect More. Pay Less.'s brand system and Amazon's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e02900 (4.68:1); AA: background → #474747 (4.68:1); AAA: text → #ad2000 (7.04:1); AAA: background → #2b2b2b (7.13:1)
- On black (#000000): 10.58:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff9f8a-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff9f8a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.