# #ff938f

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff938f`
- RGB: rgb(255, 147, 143)
- HSL: hsl(2, 100%, 78%)
- OKLCH: oklch(0.777 0.131 22.8)
- Relative luminance: 0.4411
- Nearest named color: Candy (#ff9b87, Δ 2.457) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff938f

## Tints & shades

- Tints (toward white): #ff9c99, #ffa6a3, #ffb0ad, #ffbab8, #ffc4c2, #ffcecc, #ffd8d6, #ffe1e0, #ffebeb, #fff5f5
- Shades (toward black): #ff706b, #ff4942, #ff261f, #f50800, #d10700, #ad0600, #850400, #610300, #380200, #140100

## Harmonies

- Complementary: #8ffbff
- Analogous: #ff8fc3, #ffcb8f
- Triadic: #8fff93, #938fff
- Split-complementary: #8fffcb, #8fc3ff
- Tetradic: #c3ff8f, #8ffbff, #cb8fff

## Colors that go with #ff938f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff938f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #ff938f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #ff938f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff938f in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ff938f in 5 real palettes, including Golden Hour and Blush, as the accent. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/eggplant
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Tide Pool and Casper Sleep's brand system put Midnight Blue beside #ff938f, as the text colour against it. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #ff938f, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #ff938f in 4 real palettes, including Prepare your taste buds...'s brand system and Reddit's brand system, as the lead colour. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Reddit (https://brandsweets.com/colors/brands/reddit-com), Brex (https://brandsweets.com/colors/brands/brex-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.14:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb0800 (4.6:1); AA: background → #424242 (4.7:1); AAA: text → #b30600 (7.14:1); AAA: background → #262626 (7.08:1)
- On black (#000000): 9.82:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff938f-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff938f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.