# #ff9180

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff9180`
- RGB: rgb(255, 145, 128)
- HSL: hsl(8, 100%, 75%)
- OKLCH: oklch(0.77 0.136 29.8)
- Relative luminance: 0.4307
- Nearest named color: Candy (#ff9b87, Δ 2.19) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff9180

## Tints & shades

- Tints (toward white): #ff998a, #ffa799, #ffafa3, #ffb8ad, #ffc6bd, #ffcec7, #ffd7d1, #ffe0db, #ffedeb, #fff6f5
- Shades (toward black): #ff725c, #ff5338, #ff3414, #f02000, #cc1b00, #a31600, #801100, #5c0c00, #380700, #140300

## Harmonies

- Complementary: #80eeff
- Analogous: #ff80ae, #ffd080
- Triadic: #80ff91, #9180ff
- Split-complementary: #80ffd0, #80aeff
- Tetradic: #aeff80, #80eeff, #d080ff

## Colors that go with #ff9180

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff9180: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #ff9180 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Terminal (https://brandsweets.com/palettes/technical#terminal), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #ff9180 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Amber** #ffbf00 [pool] — Amber is paired with #ff9180 in 4 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #ff9180 in 6 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff9180: 8 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Amazon (https://brandsweets.com/colors/brands/amazon-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ff9180: 5 real palettes, including Spline's brand system and Playground, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Playground (https://brandsweets.com/palettes/bold#playground), Abstract (https://brandsweets.com/colors/brands/abstract-com), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #ff9180 in 4 real palettes, including Golden Hour and Blush, as the accent. Seen in: Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Blush (https://brandsweets.com/palettes/light#blush), Bramble (https://brandsweets.com/palettes/muted#bramble), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e61f00 (4.6:1); AA: background → #424242 (4.6:1); AAA: text → #ad1700 (7.24:1); AAA: background → #242424 (7.11:1)
- On black (#000000): 9.61:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff9180-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff9180" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.