# #ff8f94

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff8f94`
- RGB: rgb(255, 143, 148)
- HSL: hsl(357, 100%, 78%)
- OKLCH: oklch(0.771 0.135 17.9)
- Relative luminance: 0.4304
- Nearest named color: Candy (#ff9b87, Δ 3.776) — https://brandsweets.com/colors/candy
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff8f94

## Tints & shades

- Tints (toward white): #ff999e, #ffa3a8, #ffadb1, #ffb8bb, #ffc2c5, #ffcccf, #ffd6d8, #ffe0e2, #ffebec, #fff5f5
- Shades (toward black): #ff6b72, #ff424c, #ff1f2a, #f5000c, #d1000a, #ad0009, #850007, #610005, #380003, #140001

## Harmonies

- Complementary: #8ffff9
- Analogous: #ff8fcd, #ffc18f
- Triadic: #94ff8f, #8f94ff
- Split-complementary: #8fffc1, #8fcdff
- Tetradic: #cdff8f, #8ffff9, #c18fff

## Colors that go with #ff8f94

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff8f94: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Dark Turquoise** #00ced1 [harmony, pool: complementary] — Dark Turquoise sits directly opposite #ff8f94 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/darkturquoise
- **Crimson** #dc143c [pool] — Crimson is paired with #ff8f94 in 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Casper Sleep's brand system and Tide Pool put Midnight Blue beside #ff8f94, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Railway (https://brandsweets.com/colors/brands/railway-app), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Meadow and Lido put Mustard Yellow beside #ff8f94, as the supporting colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ff8f94: 5 real palettes, including Chalkboard and Polaroid, as the supporting colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #ff8f94 in 4 real palettes, including Pastel Pop and Raycast's brand system, as the supporting colour. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Raycast (https://brandsweets.com/colors/brands/raycast), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/skyblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ff8f94 in 18 real palettes, including Meadow and Nursery, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Nursery (https://brandsweets.com/palettes/light#nursery), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb000c (4.63:1); AA: background → #424242 (4.6:1); AAA: text → #b30009 (7.19:1); AAA: background → #242424 (7.1:1)
- On black (#000000): 9.61:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff8f94-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff8f94" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.