# #ff758f

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff758f`
- RGB: rgb(255, 117, 143)
- HSL: hsl(349, 100%, 73%)
- OKLCH: oklch(0.733 0.169 10.5)
- Relative luminance: 0.3597
- Nearest named color: Blush Hour (#ff6f91, Δ 1.348) — https://brandsweets.com/colors/blush-hour
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff758f

## Tints & shades

- Tints (toward white): #ff859b, #ff8fa3, #ff9eb0, #ffa8b8, #ffb8c5, #ffc2cd, #ffd1da, #ffdbe2, #ffebee, #fff5f7
- Shades (toward black): #ff5271, #ff2e54, #ff0a37, #e6002a, #c70024, #a3001e, #800017, #5c0011, #38000a, #140004

## Harmonies

- Complementary: #75ffe6
- Analogous: #ff75d3, #ffa175
- Triadic: #8fff75, #758fff
- Split-complementary: #75ffa1, #75d3ff
- Tetradic: #d3ff75, #75ffe6, #a175ff

## Colors that go with #ff758f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff758f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff758f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff758f: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Sketch's brand system put Midnight Blue beside #ff758f, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Meadow put Mustard Yellow beside #ff758f, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Meadow (https://brandsweets.com/palettes/light#meadow), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ff758f in 4 real palettes, including Roblox's brand system and Grafana Labs's brand system, as the lead colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Grafana Labs (https://brandsweets.com/colors/brands/grafana-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ff758f in 13 real palettes, including Raycast's brand system and Meadow, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Meadow (https://brandsweets.com/palettes/light#meadow), Airbnb (https://brandsweets.com/colors/brands/airbnb), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #ff758f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb002b (4.6:1); AA: background → #383838 (4.57:1); AAA: text → #b30021 (7.15:1); AAA: background → #141414 (7.19:1)
- On black (#000000): 8.19:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sentry** — primary #f97583 (Δ 1.965) — https://brandsweets.com/colors/brands/sentry-io

## Curated palettes containing it

- **Cobalt Pop** (bold, cool, vivid, modern) — #1e40af, #111827, #fb7185, #ffffff — One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch. — tool: https://brandsweets.com/palettes/new/1e40af-111827-fb7185-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff758f-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff758f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.