# #ff742e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff742e`
- RGB: rgb(255, 116, 46)
- HSL: hsl(20, 100%, 59%)
- OKLCH: oklch(0.716 0.187 43.8)
- Relative luminance: 0.3395
- Nearest named color: Arancio (#ff7013, Δ 1.227) — https://brandsweets.com/colors/arancio
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff742e

## Tints & shades

- Tints (toward white): #ff8142, #ff8f57, #ff9c6b, #ffaa80, #ffb894, #ffc2a3, #ffcfb8, #ffddcc, #ffebe0, #fff8f5
- Shades (toward black): #ff6314, #f55200, #db4900, #bd3f00, #a33600, #852c00, #6b2400, #4d1900, #331100, #140700

## Harmonies

- Complementary: #2eb9ff
- Analogous: #ff2e51, #ffdc2e
- Triadic: #2eff74, #742eff
- Split-complementary: #2effdc, #2e51ff
- Tetradic: #51ff2e, #2eb9ff, #dc2eff

## Colors that go with #ff742e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff742e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ff742e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ff742e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ff742e in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #ff742e, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ff742e in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Crimson** #dc143c [pool] — Crimson is paired with #ff742e in 5 real palettes, including Burger King's brand system and Retro Pop, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff742e: 11 real palettes, including Postman's brand system and Fivetran blue's brand system, as the accent. Seen in: Postman (https://brandsweets.com/colors/brands/postman-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.7:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d14600 (4.58:1); AA: background → #333333 (4.69:1); AAA: text → #9e3500 (7.09:1); AAA: background → #0f0f0f (7.11:1)
- On black (#000000): 7.79:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sketch** — secondary #ff7843 (Δ 1.494) — https://brandsweets.com/colors/brands/sketch-com
- **GitLab** — primary #fc6d26 (Δ 1.537) — https://brandsweets.com/colors/brands/gitlab
- **Postman** — primary #fc6c34 (Δ 1.93) — https://brandsweets.com/colors/brands/postman-com

## Curated palettes containing it

- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean
- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff742e-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff742e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.