# #ff7300

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff7300`
- RGB: rgb(255, 115, 0)
- HSL: hsl(27, 100%, 50%)
- OKLCH: oklch(0.713 0.195 47.9)
- Relative luminance: 0.3352
- Nearest named color: Arancio (#ff7013, Δ 0.823) — https://brandsweets.com/colors/arancio
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff7300

## Tints & shades

- Tints (toward white): #ff811a, #ff8f33, #ff9a47, #ffa861, #ffb67a, #ffc494, #ffd2ad, #ffddc2, #ffebdb, #fff9f5
- Shades (toward black): #e66700, #d15e00, #b85300, #a34900, #8a3e00, #703200, #5c2900, #421e00, #2e1500, #140900

## Harmonies

- Complementary: #008cff
- Analogous: #ff000d, #fff200
- Triadic: #00ff73, #7300ff
- Split-complementary: #00fff2, #000dff
- Tetradic: #0dff00, #008cff, #f200ff

## Colors that go with #ff7300

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff7300: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hermès (https://brandsweets.com/colors/brands/hermes-com), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #ff7300: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: complementary] — Deep Sky Blue sits directly opposite #ff7300 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Cursor (https://brandsweets.com/colors/brands/cursor-com), Learning App (https://brandsweets.com/palettes/playful#learning-app), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/deepskyblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ff7300 in 6 real palettes, including Maple and Ahrefs's brand system, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #ff7300, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ff7300 in 4 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ff7300: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff7300: 11 real palettes, including Fivetran blue's brand system and Postman's brand system, as the supporting colour. Seen in: Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.73:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c25700 (4.51:1); AA: background → #333333 (4.64:1); AAA: text → #8f4000 (7.24:1); AAA: background → #0f0f0f (7.03:1)
- On black (#000000): 7.7:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Temu** — primary #fb7701 (Δ 0.989) — https://brandsweets.com/colors/brands/temu-com
- **Reddit** — accent #fe7b0e (Δ 1.542) — https://brandsweets.com/colors/brands/reddit-com
- **Abstract** — secondary #ff6900 (Δ 1.942) — https://brandsweets.com/colors/brands/abstract-com
- **Xiaomi** — primary #ff6900 (Δ 1.942) — https://brandsweets.com/colors/brands/mi-com
- **Xiaomi** — secondary #ff6900 (Δ 1.942) — https://brandsweets.com/colors/brands/mi-com

## Curated palettes containing it

- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff7300-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff7300" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.