# #ff707e

A color — warm, vivid, light, playful, bold, friendly, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff707e`
- RGB: rgb(255, 112, 126)
- HSL: hsl(354, 100%, 72%)
- OKLCH: oklch(0.722 0.174 16.6)
- Relative luminance: 0.3435
- Nearest named color: Begonia (#fa6e79, Δ 1.177) — https://brandsweets.com/colors/begonia
- Moods: warm, vivid, light, playful, bold, friendly, clean
- Page: https://brandsweets.com/colors/ff707e

## Tints & shades

- Tints (toward white): #ff808c, #ff8a95, #ff99a3, #ffa3ac, #ffb3ba, #ffc2c8, #ffccd1, #ffdbdf, #ffe5e8, #fff5f6
- Shades (toward black): #ff4d5e, #ff293e, #ff0a23, #e60017, #c20013, #9e0010, #7a000c, #5c0009, #380006, #140002

## Harmonies

- Complementary: #70fff1
- Analogous: #ff70c6, #ffa970
- Triadic: #7eff70, #707eff
- Split-complementary: #70ffa9, #70c6ff
- Tetradic: #c6ff70, #70fff1, #a970ff

## Colors that go with #ff707e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff707e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff707e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ff707e in 5 real palettes, including Beach Hut and Ember, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #ff707e, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff707e in 6 real palettes, including Target : Expect More. Pay Less.'s brand system and Burger King's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ff707e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Cursor (https://brandsweets.com/colors/brands/cursor-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ff707e: 7 real palettes, including Target : Expect More. Pay Less.'s brand system and Postman's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ff707e: 8 real palettes, including Abstract's brand system and Readymag's brand system, as the accent. Seen in: Abstract (https://brandsweets.com/colors/brands/abstract-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Replit (https://brandsweets.com/colors/brands/replit). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.67:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #eb0017 (4.62:1); AA: background → #363636 (4.53:1); AAA: text → #b30012 (7.18:1); AAA: background → #121212 (7.02:1)
- On black (#000000): 7.87:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Sentry** — primary #f97583 (Δ 1.314) — https://brandsweets.com/colors/brands/sentry-io

## Curated palettes containing it

- **Cobalt Pop** (bold, cool, vivid, modern) — #1e40af, #111827, #fb7185, #ffffff — One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch. — tool: https://brandsweets.com/palettes/new/1e40af-111827-fb7185-ffffff — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- friendly: https://brandsweets.com/fonts/mood/friendly
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff707e-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff707e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.