# #ff6d4d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ff6d4d`
- RGB: rgb(255, 109, 77)
- HSL: hsl(11, 100%, 65%)
- OKLCH: oklch(0.71 0.185 33.9)
- Relative luminance: 0.3273
- Nearest named color: tomato (#ff6347, Δ 1.787) — https://brandsweets.com/colors/tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ff6d4d

## Tints & shades

- Tints (toward white): #ff7a5c, #ff8a70, #ff9780, #ffa38f, #ffb4a3, #ffc1b3, #ffcdc2, #ffdad1, #ffeae5, #fff7f5
- Shades (toward black): #ff542e, #ff3b0f, #f02c00, #d12600, #b32100, #8f1a00, #701500, #520f00, #330900, #140400

## Harmonies

- Complementary: #4ddeff
- Analogous: #ff4d85, #ffc64d
- Triadic: #4dff6d, #6d4dff
- Split-complementary: #4dffc6, #4d85ff
- Tetradic: #85ff4d, #4ddeff, #c64dff

## Colors that go with #ff6d4d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ff6d4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Lido (https://brandsweets.com/palettes/vivid#lido), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #ff6d4d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Light Sea Green** #20b2aa [harmony, pool: complementary] — Light Sea Green sits directly opposite #ff6d4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ff6d4d in 6 real palettes, including Ember and Heatwave, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Maple (https://brandsweets.com/palettes/warm#maple), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #ff6d4d, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #ff6d4d in 4 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ff6d4d: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #ff6d4d in 6 real palettes, including Burger King's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Burger King (https://brandsweets.com/colors/brands/bk-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e02900 (4.68:1); AA: background → #333333 (4.54:1); AAA: text → #ad2000 (7.04:1); AAA: background → #0a0a0a (7.11:1)
- On black (#000000): 7.55:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ff6d4d-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ff6d4d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.